Motion with meaning: micro-interactions that earn their keep
Animation is easy to add and easy to overdo. Good motion communicates; decorative motion just delays.
Animation is easy to add and easy to overdo. Good motion communicates; decorative motion just delays.
Motion is the most abused tool in the modern interface. A page where everything fades, slides, and bounces feels less premium, not more — it feels slow, because every animation is a small tax on the user's attention.
Motion earns its place when it communicates: showing where a panel came from so the user keeps their bearings, confirming an action landed, or drawing the eye to a change they'd otherwise miss. That is functional motion, and users barely notice it — which is the point.
Timing is everything. Interface motion lives in the 150–400ms range; anything slower feels sluggish, anything instant feels broken. Easing should mimic the physical world, arriving with a gentle deceleration rather than a mechanical linear slide.
The test we apply: remove the animation and see if the interaction is worse. If it isn't, the motion was decoration, and decoration is the first thing to cut.