Author

Mei Lin

Writes on Data & AI at Nord Harton. 2 articles.

Social Analytics & Marketing

The Role of Social Media Analytics in Improving Marketing Efforts

Social platforms produce a torrent of data and very little of it matters on its own. Social media analytics is the discipline of turning that noise into direction — understanding customers, sharpening campaigns, and measuring what actually drives the business.

May 6, 2026 · 8 min read
Workplace Trends

Quiet Quitting, Actively Resigned, and Other Workplace Trends: How Smart Companies Are Responding

Quiet quitting, the 'actively resigned', resenteeism — the labels change every few months, but they all point to the same thing: disengagement. Here is what the viral workplace trends actually mean, and how smart companies respond beyond the panic.

Sep 30, 2025 · 7 min read
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